Marketing at University of Portsmouth - UCAS

Course summary

Learn to craft and manage marketing campaigns, build brands, support key aspects of business and build your digital marketing portfolio on this BA (Hons) Marketing degree. Study in London surrounded by inspirational business, people and fellow students. Whether you want to work in marketing at a local, regional or national level, this marketing course gives you the tools you need to succeed as a marketing professional. You’ll develop your industry knowledge and skills throughout your degree and have opportunities to complete certificates in digital marketing areas such as SEO and Google Ads. As well as gaining an in depth understanding of your industry, you’ll improve your soft skills such as communication, problem solving and the ability to work effectively in a team, and have the option to complete a paid placement year during your degree. By choosing our London campus you’ll benefit from a lively city and use our flexible learning spaces. With opportunities to attend networking events for business leaders and industry professionals, you’ll build your network and meet other digital marketers before you graduate. You’ll graduate with an deep understanding of how marketing interacts with all working parts of a business, and be ready to apply your skills as a marketing specialist in your future workplace. With key knowledge, experience, and skills in specific creative tools and software, you’ll be ready to start your digital marketing or business career. Course highlights

  • Discover key aspects of marketing including sales, digital marketing, branding and advertising
  • Work on live client projects and apply your knowledge to real-life business problems
  • Access certifications in tools, software and skills such as SEO, Google Ads and Google Analytics
  • Use and analyse marketing data
  • Build your industry connections as you network with marketing professionals and business leaders
  • Hear from industry guest lectures to gain valuable insights into current practice
  • Choose modules, projects and practical opportunities that appeal to you
  • Attend networking events for the local business community
  • Learn from experts in the field with direct industry or academic experience


Indicative modules *Year 1* Business Accounting — 20 credits Business Operations and Systems Management — 20 credits Consumer Insights — 20 credits Discovering the Marketing Professional — 20 credits Managing People in Organisations — 20 credits Marketing Principles and Practice — 20 credits *Year 2* Creative Communications — 20 credits Digital Marketing — 20 credits Exploring the Marketing Professional — 0 credits Marketing Communications — 20 credits Marketing Research Project — 20 credits Branding — 20 credits International Marketing Project — 20 credits *Year 3* Core modules: Advertising — 20 credits Transformative Marketing — 20 credits Becoming a Marketing Professional — 0 credits Business to Business Marketing — 20 credits Optional modules: Work-based Learning — 40 credits Marketing Consultancy Project — 40 credits Dissertation (Marketing) — 40 credits Strategic Marketing in a Global Environment — 20 credits

How to apply

Application codes

Course code:
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Campus name:
University of Portsmouth London
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Year 3 acceptability - can only accept applicants from AACSB recognised institutions

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
Cambridge English AdvancedAn overall CAE score of 52 or above with a minimum of Borderline in each skill.
Cambridge English ProficiencyAn overall CPE score of 45 or above with a minimum of Weak in each skill.
TOEFL (iBT)79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
PTE AcademicAn overall score of 54 with a minimum of 51 in each skill.
Trinity ISETrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £17200 Year 1
International £17200 Year 1

Additional fee information

Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to
Marketing at University of Portsmouth - UCAS