Course summary

The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries. The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organisations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector. The programme will increasingly introduce professionalised; work placement elements from the second part of Level I. So that by the programme’s end, students will have gathered experience of working with external professional creative industries organisations. Musical Theatre The growth in importance and popularity of Musical Theatre in the last few years is staggering – being of significant importance to the economies of most of the UKs major cities. This trend of increasing revenue, performances and size of audiences continues to grow year-on-year and has significant impact on a regional, national and global level. This new programme will allow the study of Musical Theatre from a performative, compositional as well as directorial/production vantage points. On this course you will study the creative, conceptual interactions that exist between words, music and movement, underpinning the threefold performative relationships between music, dance and acting that communicate and express the art form. This course will allow you to develop your: • performative skills across dance, singing and acting • ability to analyse past works of Musical Theatre • capacity to compose an original piece of Musical Theatre • techniques of direction and producing works of Musical Theatre • knowledge of the business management of Musical Theatre.