This programme is based in the Department of Psychology and it draws on the well-established undergraduate programmes in Psychology and Marketing. The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that students will graduate with a deep understanding of the nature of Psychology and Marketing and of the many fruitful linkages between them. Students will take courses in all core areas of Psychology with an emphasis on Social and Cognitive Psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour. They will also study foundational marketing courses in First and Second Years introducing them to the principles of the discipline. In Third and Fourth Year, students will take more specialised courses allowing them to explore areas of marketing in depth. Finally, they will undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of their final year. At all stages of the programme, there will be opportunities to take optional courses, allowing students to tailor their studies to meet their own interests. The precise choice of courses at each stage will change over time, adapting to students’ interests and the research specialisms of academic staff.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Edinburgh Campus
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Standard Qualification Requirements
We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible. We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Admissions Officer for the programme for further information on the entry requirements for these.
Minimum Qualification Requirements
As part of the Fair Access Process, the minimum entry requirements enable students who are within one or more of the categories below to be guaranteed an offer: Living in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20) Care Experienced, as identified on the UCAS Application form by ticking the relevant box.
English language requirements
Applicants whose native language is not English and who have not been educated previously in the English language must provide evidence of their English language ability to ensure they can cope with the demands of a Heriot-Watt programme taught and assessed in English. Further information about the English Language tests that we currently accept as proof of English Language ability including our own English Language programmes, can be viewed on our website.
HWU English Language Requirements
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Fees and funding
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