London Metropolitan University

Degree level: Undergraduate

Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why study this course On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing or other managerial roles. You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment. More about this course This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you'll critically engage with theory and apply your knowledge to real-world marketing challenges. The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience. We've designed the course according to the needs of the industry and to prepare you for a successful career in marketing. You'll experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There you’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. We also facilitate language modules to support your international career aspirations. After graduation you'll be able to take several routes into a career in marketing. You'll be able to work in a large organisation as part of a specialised graduate scheme or begin your career in a smaller organisation where you can gain a broad appreciation of marketing.

Course details

Modules

Example Year 1 modules: Practice of Marketing; Principles of Marketing; Media Culture and Society; Understanding and Managing Data; Principles of Management; Managing People in Organisations; Understanding the Business and Economic Environment; Learning through Organisations. Example Year 2 modules: Consumer Insights; International Business; The Practice of Consultancy; Problem Solving: Methods and Analysis; Creating a Winning Business; Learning Though Work; Marketing Communications; Digital Marketing; Sustainability Business and Responsibility; B2B Marketing and Sales; Organisational Design and Management; Developing Inclusive Organisation; Languages. Example Year 3 modules: Leading Innovation; Social Marketing; Consultancy Project; Marketing Dissertation; Global Marketing and Sales in the Digital Age; Brand Management; Corporate Communications; Global Marketing and Sales in the Digital Age; Languages.

Assessment method

You will be assessed through a range of methods including, presentations, assignments and written examinations.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Please see our English language requirements for more details.

https://www.londonmet.ac.uk/international/applying/english-language-requirements/undergraduate/


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £2310 Module
Northern Ireland £2310 Module
Scotland £2310 Module
Wales £2310 Module
EU £3894 Module
International £3894 Module
Channel Islands £3894 Module
Republic of Ireland £3894 Module

Additional fee information

These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/ Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Marketing at London Metropolitan University - UCAS