Modules

Year one You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience. Personal Development You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction. Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills. Visual Communications: Context and Theory Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns. Art Direction This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’. Copywriting In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising. Digital Media Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.