The best advertisements don't just sell products - they become part of a wider conversation, taking on a life of their own. On our BA/BSc (Hons) Advertising degree, we'll give you the tools to turn your ideas into eye-catching campaigns. Taught at our Business School for the Creative Industries, this course offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry. You’ll be encouraged to create fresh and attention-grabbing projects across a range of platforms, working collaboratively with students from other courses to bring them to life. You’ll build skills in critical analysis, research, production and communication, and graduate with high-level skills in art direction, copywriting and digital media. You will complete a Professional Practice Year as part of this course. This will give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. Employers widely recognise these qualities, and a significant proportion of placement students are offered graduate-level jobs or go onto postgraduate study. Related courses
- BA/BSc (Hons) Digital Marketing and Social Media (with Professional Practice Year)
- BA (Hons) Graphic Design (with Professional Practice Year)
- BA (Hons) Visual Communications (with Professional Practice Year)
Year one You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience. Personal Development You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction. Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills. Visual Communications: Context and Theory Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns. Art Direction This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’. Copywriting In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising. Digital Media Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
This course considers applicants for direct entry into year two. To enter directly into year two, you’ll need to have studied 120 credits in a similar subject area or have work experience equivalent to one year of study. Contact us to discuss your options: [email protected] or 01252 416110
For further information on how to apply to UCA: https://www.uca.ac.uk/study-at-uca/applying-to-uca/
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
An audition/portfolio review is not required for this course.
English language requirements
|IELTS (Academic)||6||Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5|
We require evidence of your English language ability to meet the requirements for your course. If you're a Home student and studied in the UK, we require GCSE English at a minimum grade C/4 (or Functional Skills English/Key Skills Communication Level 2). If you’re an EU student and studied a European qualification, we may accept the English Language score from your main qualification - please review your country from the list on our website to see whether we will accept it: https://www.uca.ac.uk/international-study/equivalent-qualifications/ If your qualification is not on this list, we accept the following English language qualifications: IELTS (overall score 6.0), TOEFL ibt (overall score 88), PEARSON PTE Academic (overall 55), Cambridge Proficiency Exam (overall score 169), Cambridge Advanced Exam (overall score 169). If you need a Tier 4 student visa to study in the UK, you will need to take an IELTS test, and achieve an overall score of 6.0 and a minimum score of 5.5 for each element (Listening, Reading, Speaking, Writing).
For more information on English Language Requirements, please visit our website:
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
|Republic of Ireland||£16950*||Year 1|
*This is a provisional fee and subject to change.
Additional fee information
At UCA we have a number of scholarships and fee discounts available to assist you with the cost of your studies. Further details can be found via our Scholarships page: https://www.uca.ac.uk/study-at-uca/scholarships/ and our Financial Support page: https://www.uca.ac.uk/study-at-uca/fees-finance/financial-support/