Digital and Social Media Marketing (with a Foundation Year) at Staffordshire University - UCAS

Course summary

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations. Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters. We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software. You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment. In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website. We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects. Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques. On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing


Foundation Year Core: Business Performance; Business Simulation Project; Communication in the Digital Age; External Business Environments; Managing People for Planet and Profit Year One Core: Advertising and Marketing Communications; Digital Content Creation; Digital Marketing Techniques; Marketing in the Business Environment; Monitoring and Measuring in Digital Environments; Social Media Strategy Year Two Core: Consumer and Organisational Behaviour; Data Analysis and Visualisation; Digital Customer Experience; Digital Marketing Strategy; Managing Global Digital Brand Responsibility Year Two Optional; Operations Management; Sustainable Business Development Year Three Core: Consultancy/Management Project in Specialism; Corporate Reputation and Ethics; Marketing Research; Strategic Marketing Management Year Three Optional: Innovative Change Management; Leadership Strategy and Social Impact; Strategic Management in a Global Context

Assessment method

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations.

How to apply

Application codes

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Staffordshire University (Stoke Campus)
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Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £16750 Year 1
International £16750 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For further details of what is and is not included in your tuition fees please visit
Digital and Social Media Marketing (with a Foundation Year) at Staffordshire University - UCAS