15May
PostgraduateCourse summary
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. Why study MSc Marketing Management (Digital)?
- Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
- Confidently evaluate the effectiveness of various digital marketing tools
- While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
- Develop your personal leadership and management skills to become a competent and successful manager
- Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.
Modules
You will study: Marketing & Strategy; Omnichannel Strategy & Supply Chain Management; Leadership Essentials; Marketing Communications & Brand Management; Sustainability & Social Marketing; Digital Marketing; Research Project Optional: Placement
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
A Bachelors Honours degree with 2:2 or equivalent in any subject. If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.
Fees and funding
Tuition fees
| England | £11000 | Year 1 |
| Northern Ireland | £11000 | Year 1 |
| Scotland | £11000 | Year 1 |
| Wales | £11000 | Year 1 |
| Channel Islands | £11000 | Year 1 |
| Republic of Ireland | £11000 | Year 1 |
| EU | £17500 | Year 1 |
| International | £17500 | Year 1 |
Additional fee information
All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850.
Visit Bournemouth University's website for full details.
Provider information
Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB
Course contact details
Visit our course page Enquiry form