Digital Marketing at Heriot-Watt University - UCAS

Heriot-Watt University

Degree level: Postgraduate
Awarded by: Chartered Institute of Marketing

Digital Marketing (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques. There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners. There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice). You can customise your degree to match your interests or career pathway by selecting two course options, one each semester. Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management). In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research. The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

Entry requirements A good Honours degree (first or second class), or its non-UK equivalent, in a related subject. Applicants with relevant education and work experience may also be considered. English language requirements If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability. The minimum English language requirement for entry to this programme is IELTS 6.5 (or equivalent) with no component lower than 6.0. If you do not have IELTS 6.5, we offer a range of English language courses to help you meet the English language requirement for this programme prior to commencing your studies: 20 weeks English (for IELTS of 5.0 with no skill lower than 4.5) 14 weeks English (for IELTS of 5.0 with minimum of 5.0 in writing and no skill lower than 4.5) 10 weeks English (for IELTS of 5.5 with no skill lower than 5.0) 6 weeks English (for IELTS 5.5 with no skill lower than 5.5)

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Tuition fees for Sept 2022 entry Status Full-time Part-time Per course UK £9,120 £4,560 £1,140 Overseas £19,752 £9,876 £2,469

Sponsorship information

We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

Digital Marketing at Heriot-Watt University - UCAS