Course summary

Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Masters will allow you to pursue your interests and specialise in an area of your choice. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy. Whether you have an undergraduate marketing background or not, this specialist Masters will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace. Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. You will be part of a vibrant business community, where you will be encouraged to engage with staff research throughout your course. You will also benefit from access to our valuable network of external partners and contacts.