Aberystwyth University

Degree level: Undergraduate
Awarded by: Aberystwyth University (Prifysgol Aberystwyth)

Psychology and Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

The BSc Psychology and Marketing degree at Aberystwyth University will help you explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Marketing and Psychology degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions. Why study Psychology and Marketing at Aberystwyth University? Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, you will gain exemptions from levels four and six of the CIM qualifications. In addition, the Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. The outcome of this approach is to provide you with essential and expected graduates competences that differentiate you during your early career stages; choosing this degree combination helps ensure an effective transition from campus to career. The Department of Psychology has outstanding teaching and research facilities dedicated to your course. The laboratories and dedicated research spaces provide you with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow you to develop your interests and engage creative problem-solving techniques as you progress towards your graduation. What will I learn? In your first year, you’ll gain a solid foundation in key marketing concepts and techniques as well as the fundamentals of Psychology. You will also choose from a wide range of elective modules offered within Aberystwyth Business School and the Department of Psychology. The second year further develops your competences in areas such as Marketing Research, Cognitive Psychology, Consumer Behaviour and the Psychology of brand management. You will complete a market research project with real clients allowing you to put theory into practice and strengthen your professional consulting abilities. Final year students explore Psychology of Communication models and frameworks, Neurolinguistic programme techniques in digital marketing and the capstone application of various learning from all previous modules into a final project. Other areas of focus will include Strategic Marketing and Advanced Topics in Consumer Behaviour, and Advanced Social Psychology. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications. Employability Your Psychology and Marketing degree will provide an excellent foundation for a professional career in Marketing. Many of our graduates have explored varied career aspirations; the key disciplines include Brand Management, Digital Marketing, Communications and Social Media management, Media planning and advertising, Corporate Marketing Communications, as well as Consumer Behaviour analysis and general management of the Marketing function.


How to apply

Application codes

Course code:
NC58
Institution code:
A40
Campus name:
Main Site (Aberystwyth)
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Additional entry requirements

Other

A minimum grade C or grade 4 pass in GCSE (or equivalent) English or Welsh is a requirement for entry to all our degree schemes. Business, Mathematics, Psychology and Science degree schemes also require a minimum grade C or grade 4 pass in GCSE (or equivalent).


English language requirements

TestGradeAdditional details
Cambridge English AdvancedB
Cambridge English ProficiencyC
IELTS (Academic)6With minimum 5.5 in each component.
PTE Academic62With minimum scores of 51 in each component.
TOEFL (iBT)88With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.

If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.


Unistats information

Operated by the Office for Students
No data
Student satisfaction
70%
Employment after 15 months (Most common jobs)
100%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
Channel Islands £9000 Year 1
Republic of Ireland £9000 Year 1
EU £17525 Year 1
International £17525 Year 1

Additional fee information

The UK and Welsh Governments have confirmed that EU students commencing their studies in the academic year 2021/22 will no longer be eligible for home fee status. Fees for EU students will therefore be charged in line with international fees from 2021/22 onwards. Please note Irish nationals will continue to be eligible for home fee status and support by the Welsh Government under the Common Travel Area arrangement

Sponsorship information

Aberystwyth University offers a valuable package of scholarships and bursaries to support students. Our long-established Entrance Examination competition means you could get up to £2,000 a year towards your living and study costs. You can combine that with any or all of our other awards, to make your financial package more valuable. Our awards include Sport and Music Scholarships, Bursaries for Care Leavers/Young Carers/Estranged Students and a range of department specific awards. Please visit our website for full details.

Psychology and Marketing at Aberystwyth University - UCAS