The BSc Psychology and Marketing degree at Aberystwyth University will help you explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Marketing and Psychology degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions. Why study Psychology and Marketing at Aberystwyth University? Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, you will gain exemptions from levels four and six of the CIM qualifications. In addition, the Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. The outcome of this approach is to provide you with essential and expected graduates competences that differentiate you during your early career stages; choosing this degree combination helps ensure an effective transition from campus to career. The Department of Psychology has outstanding teaching and research facilities dedicated to your course. The laboratories and dedicated research spaces provide you with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow you to develop your interests and engage creative problem-solving techniques as you progress towards your graduation. What will I learn? In your first year, you’ll gain a solid foundation in key marketing concepts and techniques as well as the fundamentals of Psychology. You will also choose from a wide range of elective modules offered within Aberystwyth Business School and the Department of Psychology. The second year further develops your competences in areas such as Marketing Research, Cognitive Psychology, Consumer Behaviour and the Psychology of brand management. You will complete a market research project with real clients allowing you to put theory into practice and strengthen your professional consulting abilities. Final year students explore Psychology of Communication models and frameworks, Neurolinguistic programme techniques in digital marketing and the capstone application of various learning from all previous modules into a final project. Other areas of focus will include Strategic Marketing and Advanced Topics in Consumer Behaviour, and Advanced Social Psychology. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications. Employability Your Psychology and Marketing degree will provide an excellent foundation for a professional career in Marketing. Many of our graduates have explored varied career aspirations; the key disciplines include Brand Management, Digital Marketing, Communications and Social Media management, Media planning and advertising, Corporate Marketing Communications, as well as Consumer Behaviour analysis and general management of the Marketing function.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Main Site (Aberystwyth)
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Points of entry
The following entry points are available for this course:
- Year 1
Additional entry requirements
A minimum grade C or grade 4 pass in GCSE (or equivalent) English or Welsh is a requirement for entry to all our degree schemes. Business, Mathematics, Psychology and Science degree schemes also require a minimum grade C or grade 4 pass in GCSE (or equivalent).
English language requirements
|Cambridge English Advanced
|Cambridge English Proficiency
|With minimum 5.5 in each component.
|With minimum scores of 51 in each component.
|With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.
If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.
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Fees and funding
|Republic of Ireland
Additional fee information
Aberystwyth University offers a valuable package of scholarships and bursaries to support students. Our long-established Entrance Examination competition means you could get up to £2,000 a year towards your living and study costs. You can combine that with any or all of our other awards, to make your financial package more valuable. Our awards include Sport and Music Scholarships, Bursaries for Care Leavers/Young Carers/Estranged Students and a range of department specific awards. Please visit our website for full details.
Course contact details
Aberystwyth Business School (undergraduate enquiries)
+44 (0)1970 622500
Department of Psychology
Undergraduate Admissions Office