University of Winchester

Degree level: Undergraduate
Awarded by: The University of Winchester

Sport Management (with Foundation Year)

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Course summary

TEF Silver

University of Winchester has opted into the TEF and received a Silver award.

Find out more about the TEF.

  • Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1
  • Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing
  • Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams
Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills. Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice. This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise. The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes. There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas. The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship. In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport. The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport. Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation. Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Course details

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN88X
Institution code W76
Campus nameMain Site
Campus code-

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 48 points A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.
Access to HE Diploma We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.


English language requirements

TestGradeAdditional details
IELTS (Academic)6An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £13500 Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).
Sport Management (with Foundation Year) at University of Winchester - UCAS