Northumbria University, Newcastle

Degree level: Undergraduate
Awarded by: Northumbria University Newcastle

Business and Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Course summary

TEF Silver

Northumbria University, Newcastle has opted into the TEF and received a Silver award.

Find out more about the TEF.

Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.

Course details


For a full list of the modules on your course, please access the course pages at

Assessment method

Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16000 Year 1
International £16000 Year 1

Additional fee information

EU students are advised to refer to the University's EU scholarship page via the 'Northumbria Undergraduate EU Scholarship 2021/22' page. Please note that information regarding any additional fees and/or funding can be located on the Northumbria University Course Page.
Business and Marketing at Northumbria University, Newcastle - UCAS