Media and Advertising at University of Leicester - UCAS

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Course summary

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including:

  • the role of advertising in media and consumer societies (history, industry and issues)
  • the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
  • the importance of researching advertising messages and campaigns using a variety of methods
  • the position of advertising in the marketing toolkit available to companies
  • the necessity to understand consumers' behaviour
You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.

Assessment method

Teaching is by a combination of lectures, seminars and tutorials; assessment is by means of essays, research methods assignments and a dissertation of 10000-12000 words.

Entry requirements

2:1 degree in a relevant subject, or an equivalent professional qualification. We can give special consideration to applicants who have significant work experience in a relevant field.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please see website for 23/24 postgraduate fee information
Media and Advertising at University of Leicester - UCAS