Marketing at De Montfort University - UCAS

Course summary

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society. You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world. You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position. You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world. This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice). Key features:

  • Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step by step mastery of key principles and skills allowing for diverse start points and learning styles.
  • Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.
  • We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice.
  • The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
  • Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
  • On this course you can get get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
  • Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.
For further information on the advanced entry options for this course please visit the DMU website:


Year 1: Block 1: Fundamentals of Organisations and Markets in a Global Context Block 2: Principles of Marketing Block 3: Decision Making for Marketing Block 4: Marketing in Action: Social, Environmental and Digital Impact Year 2: Block 1: Brand Management Block 2: Customer Insight: Consumer Behaviour and Research Block 3: Integrated Marketing Communications Block 4: Contemporary Issues in Marketing Year 3: Block 1: Marketing Strategy and Analytics Block 2: Engagement Marketing: Communities, Content and Creativity Block 3: Critical Perspectives in Marketing OR Marketing Innovation Block 4: Brand Portfolio OR Dissertation

Assessment method

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life. Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing

How to apply

Application codes

Course code:
Institution code:
Campus name:
Leicester Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6including a minimum of 5.5 in each component

or equivalent

Fees and funding

Tuition fees

EU £15750 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £15750 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.
Marketing at De Montfort University - UCAS