Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. This course will provide you with an advanced understanding of business and marketing management techniques and methods. Why study MSc Marketing Management?

  • Acquire knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance your leadership skills
  • Gain invaluable industry experience and build your network through a 30-week placement
  • Learn from research-active, industry-experienced academics who are engaged in areas such as consumer behaviour, branding and digital marketing
  • Create a significant piece of self-managed research in an area that you are passionate about
  • Benefit from the opportunity to undertake a Chartered Institute of Marketing (CIM) professional qualification, highly sought-after by employers
  • Graduate with the skills to pursue a successful career and lead at the cutting-edge of marketing, public relations, human resources, finance and many other industries.

Modules

Modules include: Marketing and Strategy; Omnichannel Strategy and Supply Chain Management; Leadership Essentials; Marketing Communications and Brand Management; Sustainability and Social Marketing; Managing People; Research Project Optional: Placement

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • AACSB International
  • Chartered Institute of Marketing

Entry requirements

A Bachelors Honours degree with 2:2 in any subject or equivalent. If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in in each component or equivalent.


Fees and funding

Tuition fees

England £11000 Year 1
Northern Ireland £11000 Year 1
Scotland £11000 Year 1
Wales £11000 Year 1
Channel Islands £11000 Year 1
Republic of Ireland £11000 Year 1
EU £17500 Year 1
International £17500 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.
Marketing Management at Bournemouth University - UCAS