Course summary
Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices. A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era. On graduating you will have skills in current digital business practices, models, challenges, and developments in global enterprise management; an in-depth understanding of the key strategic and social issues associated with digital business enterprise, operations, development and implementation; and be adept at using methodologies in analysing and formulating effective solutions to relevant problems concerning digital business innovation and management. As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
- New and exciting opportunity to study cutting-edge topics such as Big Data, social media, digital economy, and global supply chain. Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and enterprise systems (e.g. SAP).
- Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
Modules
Business Intelligence and Data Analytics, Consultancy in the Digital Era, Digital Business and Innovation, Critical Issues in Digital Society, Leading Online Collaborations, Social Media and Web Analytics, Dissertation Preparation and Research Methods,
Assessment method
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation. This programme is delivered in block teaching mode.
How to apply
International applicants
With almost a third of our students joining us from outside the UK, Royal Holloway is a diverse community with a strong international spirit. Ranked highly in the UK and the world for international outlook in the Times Higher Education World University Rankings, Royal Holloway’s position recognises our global research impact and partnerships as well as student and staff diversity. Our alumni are found in 160 countries, working in industry, the arts, public sector and other areas, Royal Holloway is truly international both in ethos and impact. Within the 9,850 students enrolled at Royal Holloway, over 130 nationalities are represented, making our campus truly cosmopolitan. In addition, of the 104 societies and associations which enrich the post-study social life of our students, a quarter have an international flavour. We know a diverse community makes for a more creative and harder-working environment which benefits all our students, wherever they are from. Students from overseas can apply for all of our undergraduate degrees. We offer a range of additional support specifically for international students, including through our Centre for the Development of Academic Skills. For example, ‘Academic English’ for international students is provided for non-native speakers of English. The courses are designed to help you meet the challenges of academic work, including writing essays, following lectures, taking part in academic discussion and giving presentations. We also offer additional degree preparation courses for international students. See our website for full details. We have a number of scholarships that are dedicated to international students to help with tuition fees for undergraduate degrees. You can find a list of our current scholarship opportunities on our website.
Entry requirements
2:2 Applicants with significant business experience will also be considered. Those who have studied disciplines other than management or business should take the Foundations of Modern Management module during Induction Week to obtain the background knowledge required for this course. A successful applicant will usually have the following qualities: combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business environments. adapt to different cultural and working environments. demonstrate confidence, dedication, and actively engage in teamwork and other learning activities both in and outside the classroom.
Fees and funding
Tuition fees
Republic of Ireland | £12600 | Year 1 |
EU | £22800 | Year 1 |
England | £12600 | Year 1 |
Northern Ireland | £12600 | Year 1 |
Scotland | £12600 | Year 1 |
Wales | £12600 | Year 1 |
Channel Islands | £12600 | Year 1 |
International | £22800 | Year 1 |
Additional fee information
Provider information
Royal Holloway, University of London
Egham
TW20 0EX