Course summary

Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing. You'll gain a thorough grounding in marketing theory and practice (learning how to be innovative, ethical and adaptable) and apply your knowledge to the global fashion marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution. Working from live briefs with real clients, you'll develop integrated fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that these changes present, while building your leadership skills and your ability to think creatively and analytically. To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from: Alejandra Caro, Marketing Director at Harrods Andrew Maag, Former CEO at dunhill Deborah Bee, Formerly at Vogue and Marketing Head at Harrods Sophia Lai – Creative Director of In Bed With You In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project. Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood. Learn in London – the UK's fashion capital Why study Fashion Marketing in London? Studying in the heart of London, you'll have plenty of opportunities to visit influential fashion houses and marketing agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating a professional portfolio.