Course summary

Studying as part of a creative community in one of the world’s leading fashion capitals, you’ll become fluent in the terminology, challenges and realities of the global marketing and fashion industries. You’ll explore disruption and innovation, learn to generate new opportunities, and develop the skills and confidence to think creatively and strategically across products, platforms and markets – meeting the high expectations of global fashion organisations. Looking at a range of case studies, you’ll learn how brands have strategically developed multi-million-pound empires and expanded beyond fashion into beauty, fragrance, sport, travel and lifestyle. You’ll grow your understanding of marketing activities and processes (focusing on strategic planning, storytelling, branding, PR, and experiential marketing) as well as international markets – examining the globalisation of brands, and the sensitivities around certain cultures and territories. You’ll also study anthropology and diversity – exploring the psychological motivations of consumers, and the impact of politics, economics, and societal and cultural differences on their decision-making. Collaborating with real brands and clients, you'll develop your ability to interpret briefs, exercise your creativity, pitch ideas, and implement new tactics and strategies across retail, distribution, buying and merchandising. You’ll also improve your interpersonal skills, learning to be curious, adaptable, communicative, and professional. Previously, students have worked with Harrods, 180 The Strand, Boodles and Agnès b – building their professional portfolio, as well as their industry network. You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.