Course summary

Why choose this course Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there. This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience. You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers. We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020. What you will study At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions. You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.