Cardiff Metropolitan University

Degree level: Undergraduate
Awarded by: Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

Fashion Marketing Management

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business. You will have creative collaborations with the BA (Hons) Fashion Design students to maximise your fashion exposure, inspiring your creativity and strategic thinking by understanding the process of design from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape. You will explore the ‘style press’ and future colours and trends and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills. In an increasingly globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.

Course details

How to apply

You can no longer submit a new application for courses starting in 2021.

If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements

To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you

Please click the following link to find out more about qualification requirements for this course

English language requirements

TestGradeAdditional details
IELTS (Academic)6No element lower than 5.5. Academic IELTS test required.
PTE Academic52No element lower than 51
TOEFL (iBT)72TOEFL Internet required.
Cambridge English AdvancedLevel B2Minimum 169 (no element lower than 162)

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

Channel Islands £9000 Year 1
EU £13000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
International £13000 Year 1

Additional fee information

For additional costs relating to this programme, please refer to
Fashion Marketing Management at Cardiff Metropolitan University - UCAS