Middlesex University

Degree level: Undergraduate

Advertising, Public Relations and Branding

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

Middlesex University has opted into the TEF and received a Silver award.

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Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations. Why study BA Advertising, Public Relations and Branding at Middlesex University? If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics. At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors. London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career. Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work. Course highlights This is the only degree in the UK that brings together advertising, public relations and branding There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network Graduate with the skills, portfolio of work and industry connections that employers demand 100 % assessed by coursework You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor As a student of this course you'll receive a free electronic textbook for every module.

Course details

Modules

Year 1 Brands, Media and Society (30 credits) - Compulsory Creative Advertising (30 credits) - Compulsory Public Relations Practice (30 credits) - Compulsory Content Design (30 credits) - Compulsory Year 2 Understanding Consumer Culture (30 credits) - Compulsory Brand Management (30 credits) - Compulsory Campaign Planning (30 credits) - Compulsory Creative Industries Work Placement (30 credits) - Optional Promotional Cultures (30 credits) - Optional Promotional Video Production (30 credits) - Optional Year 3 Independent Project (30 credits) - Compulsory Digital Advertising (30 credits) - Compulsory Social Media and Public Relations (30 credits) - Compulsory Campaigns and Social Impact (30 credits) - Optional Entrepreneurship (30 credits) - Optional Place Branding and International Diplomacy (30 credits) - Optional


How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course

http://www.mdx.ac.uk/courses/help-with-your-application/undergraduate-application/entry-requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £12500 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Advertising, Public Relations and Branding at Middlesex University - UCAS