Course summary

Why Study BA Advertising, Public Relations and Branding at Middlesex This unique degree combines advertising, public relations, and branding, creating a fast-paced path for a high-performing career in marketing and communications. Our course has a reputation for meeting professional demands with graduates being sought after by industry leaders like Ogilvy, Warner Bros, and Adidas. What will you learn? Explore the core concepts of brand management, campaign planning, PR, social media marketing, and digital advertising. Create a compelling portfolio with academic and creative work, mastering self-branding and reputation management. Benefit from industry-standard software like Adobe Creative Suite, and gain insights into consumer behavior to design and pitch creative campaigns. The course fosters collaboration through group projects and offers a dedicated work placement in the second year for hands-on experience. How do we support your career development? Our London location, the hub of advertising and PR provides networking opportunities, online guest lectures, and work placements to build professional networks. You'll secure a work placement to expand your professional network and receive dedicated support from Academic Advisors, aiding in academic skills and practical industry knowledge. With a comprehensive curriculum covering research methods, creative campaign development, and real-world insights, you'll craft a compelling portfolio ready for the professional landscape. Graduates have excelled in roles spanning creative copywriting, account management, social media specialization, and more, showcasing the program's practical excellence and academic achievements. Introducing our new Learning Framework After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/