Course summary

Our most popular Sport Business degree, MSc Sport Business and Innovation focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business. This Sport Business master's programme aims to develop your understanding of key sport management and marketing principles, and will introduce you to the development of business strategy and innovation in sport. You will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change. Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace. You will also develop an understanding of the importance of entrepreneurship and innovation in a changing sport business landscape, and will undertake applied research to develop innovative solutions to a problem faced by sport businesses today. This programme provides you with opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage in the sector. By studying a number of hands-on and practical modules, you will examine the rapid growth in the sector and its accompanying impacts in an era of significant social, economic and technological change. Our unrivalled partnerships with a range of world-class sport organisations means you will gain expert teaching and guidance from inspiring leaders from Chelsea Football Club, West Ham United Foundation, CSM Strategic, BT Sport, World Rugby, and more. If you are passionate about sport business and would like to gain a better understanding of the inner workings of the sector, then this sports business degree is the ideal choice for you.