Course summary

Why this course? • Accredited by the Chartered Institute of Marketing (CIM) • Option of a one-year work placement, after year two • Silver in the 2023 Teaching Excellence Framework (TEF) for delivering high quality teaching, learning and outcomes for its students • Teaching designed for you: the contact time you need to succeed, with timetables designed to recognise your wider commitments. About this course You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events. You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets. Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. Skills You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns. In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact. When you graduate you will have a deeper understanding of the key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market. Career opportunities You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department. You could also progress to further study with us on our MSc Global Marketing. Teaching designed around you At Roehampton, we want to provide you with the flexibility you need while you study, and the contact time to help you succeed. We schedule our teaching across no more than three days each week. Plus, we'll confirm which days these are well in advance of the start of term, so you can plan ahead. So, if you want to have more focused personal study time, a part-time job, need to balance family commitments, or want to reduce the time you spend commuting, we’re the ideal choice for you. Student support available 24/7 At Roehampton, student support is available 7 days a week. Our committed academic staff will support, help and guide you throughout your studies and help you prepare for your future career. We also offer study, wellbeing and careers support on-campus and online, so you can get the help you need when you want it. We offer a wide range of scholarships and bursaries. We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.