This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences. With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.
All modules are subject to availability and this list may change at any time. Marketing Management in Action This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies. Buyer Behaviour and Ethics Advertising Management Develop the knowledge and skills to manage advertising in any organisation with intercultural contacts. The advertising planning process will give you practical experience through live projects from different industries. Interactive Integrated Marketing Communications and Digital Marketing IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills. Campaign and Media Planning Events Marketing Public Relations This module provides an understanding of the varied nature and functions of PR. You'll develop your analytical, critical and ethical skills to deal with specific PR realities. And you'll make complex strategic and tactical decisions to create or influence PR strategies. Research Project
You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.
How to apply
If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.
The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English.
Fees and funding
|Republic of Ireland||£9750||Whole course|
|Northern Ireland||£9750||Whole course|
|Channel Islands||£9750||Whole course|