University of Hull

Degree level: Postgraduate

MSc Digital Marketing & Advertising (Taught)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management practices. This MSc programme offers a unique opportunity to develop the knowledge and skills necessary for success in the rapidly evolving digital marketing and advertising industry. It combines two areas of digital marketing and advertising and provides an authentic business learning experience, enabling you to become trailblazers in the realm of Creative Marketing and Advertising Through a hands-on approach, you will delve into a captivating array of topics, ranging from Digital Marketing Strategy and Social Media Marketing and Analysis to the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management. Our hands-on and authentic approach to teaching marketing means that you will develop a range of valuable skills that are highly sought-after in today's business environment. The emphasis on contemporary digital marketing and advertising practices ensures that you are equipped with the ability to adapt and succeed in this dynamic field. You will get to grips with topics like Digital Marketing Strategy, Social Media Marketing and Analysis, the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management. By delving deep into these areas, you also develop a thorough understanding of key marketing management aspects, such as Strategic Marketing, Consumer Behaviour, Advertising Campaigns and Media Management, Consumer Engagement, and Ethics. In addition to technical skills, this programme places a strong emphasis on leadership and teamwork development. These essential skills are cultivated through ABL projects, group projects, case studies, and interactive discussions, preparing you to effectively collaborate with colleagues and clients in their future roles. You will also benefit from regular insights from guest speakers with a high level of senior leadership experience, drawn from our varied network of cross-sector industry partners. The programme is accredited by the IDM (Institute of Digital Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Modules

All modules are subject to availability and this list may change at any time. Study Skills and Research Methods Buyer Behaviour and Ethics Digital Marketing Strategy Marketing Management in Action Advertising Management Customer Experience (CX) Strategies and Techniques Social Media Marketing Management Dissertation (MSc Business)

Assessment method

The programme places a strong emphasis on core areas and practices of digital marketing management during the first trimester. In the second trimester, you will have the opportunity to further expand your subject knowledge and gain a broader understanding of digital and social marketing techniques, as well as advertising and communication channels. The MSc Digital Marketing and Advertising programme consists of six 20-credit modules, a non-credit bearing "study skills and research methods" module, and a digital marketing and advertising project, carrying 60 credits.


How to apply

International applicants

If you require a Student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English. In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.


Fees and funding

Tuition fees

Republic of Ireland £12000 Whole course
England £12000 Whole course
Northern Ireland £12000 Whole course
Scotland £12000 Whole course
Wales £12000 Whole course
Channel Islands £12000 Whole course
EU £15000 Whole course
International £15000 Whole course

Additional fee information

All fees are subject to change
MSc Digital Marketing & Advertising at University of Hull - UCAS