15Jun
PostgraduateCourse summary
Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach. Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course. You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills. Topics include:
- the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
- marketing strategies, including product, pricing, promotion and distribution strategies
- new product development
- supply chain management and operations
- theories and practices of entrepreneurship
Modules
You can tailor your learning experience with a choice of optional modules. More information and these can be found on the University of Essex website.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
Entry requirements for this course can be found on the University of Essex website.
Fees and funding
Tuition fees
| England | £13650 | Year 1 |
| Northern Ireland | £13650 | Year 1 |
| Scotland | £13650 | Year 1 |
| Wales | £13650 | Year 1 |
| Channel Islands | £13650 | Year 1 |
| EU | £21350 | Year 1 |
| International | £21350 | Year 1 |
| Republic of Ireland | £21350 | Year 1 |
Additional fee information
Fees displayed are for 2023-24 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee.
Tuition fees may be subject to annual increases in each year of study in line with inflation.
Sponsorship information
Research councils and some University of Essex studentships available.
Provider information
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ