Course summary

If you are a creative analytical thinker, enjoy problem solving, with an entrepreneurial mindset, this course allows you to shape the physical and digital fashion experience by interpreting product and consumer data. Data is at the heart of all fashion organisations, helping to improve sales, better understand consumer behaviour and offer a more personalised shopping experience. You will use your analytical mindset and knowledge of the fashion consumer to improve decision making and organisational strategy. With this knowledge you will develop customer focused insights to help address current and future challenges using a variety of tools such as Excel, Tableau and Google Analytics. Forming the important bridge between art and science you will become confident in working collaboratively to gain the relevant skills to be at the forefront of this dynamic, fast paced global industry. Modules Modules include: • Global Markets and the Fashion Consumer • Introduction to Fashion Industry • Data Modelling & Business Forecasting • Customer Experience • Co Lab: Research, Exploration and Risk-taking • Strategic Customer Insights & Analytics • Final Major Project • Graduate Portfolio Optional placement year You can choose to take a year-long work placement during your studies, with the chance to gain an additional Diploma or Certificate in Professional Practice, dependent on duration. A placement year will give you the opportunity to gain real, hands-on experience and valuable skills for the future. Course tutors and our Employability team are on hand to support you in applying for placement and professional practice opportunities. Careers and employability Brands and retailers are seeking employees confident to work with data to inform decisions on marketing, customer, and product development. Graduates from this course are well placed to fill the growing fashion and technology skills gap; with the ability to be flexible, adaptable, and responding innovatively to the changing needs of the industry. Graduates have also started their own businesses. Graduates can enter careers such as merchandising, data analytics and customer insights, roles including: • Entrepreneur/ Business Owner/ Transformation Leader • Consumer Insights & Analytics • Customer Experience Manager • Digital Marketing & E-Commerce • Merchandiser/Merchandiser & Trading Analyst • Logistics/ PLM • Strategy Analyst • Digital Retail Analyst • Business Analyst Graduate destinations have included global businesses in a range of fashion-related roles and fields such as merchandising, digital marketing, consumer insights, and data analysis. Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at www.ntu.ac.uk/artfacilities to find out more. Our students’ work – ‘We Are Creatives’ Explore our online showcase ‘We Are Creatives’ - celebrating the work of the School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art