Course summary

Why study MSc Digital Marketing at Middlesex University? Digital marketing is growing as brands increase spending in this area by responding to consumers' shift to online, rapidly upskilling in digital marketing skills and knowledge, and ensuring they can meet the expectations and demands of consumers. Jobs in digital marketing were some of the fastest-growing across any sector, according to LinkedIn. The programme aims to empower students to compete within a digital business world, become creative agents of change within digital marketing, evaluate, convince, and lead in the use of digital, whilst being socially aware and responsible marketers in a digital world. We place students at the heart of the learning experience. Focusing on the knowledge and skills employers are looking for. We enhance this through our unique industry partnership with the IAB UK. The programme delivers digital marketing management skills and knowledge with both a local and global market outlook while looking towards the future of digital, exploring a range of digital tools like search, social and others against ever-increasing data. We welcome students from a broad range of education and subject disciplines. The programme is designed to equip you with the knowledge and skills, whether you’re starting a new or in a current role, wanting to work for a brand, or a small business, maybe a start-up, or a family business, the programme is designed to equip you with the knowledge and skills.