Course summary
Why study MSc Digital Marketing at Middlesex University? Digital marketing is growing as brands increase spending in this area by responding to consumers' shift to online, rapidly upskilling in digital marketing skills and knowledge, and ensuring they can meet the expectations and demands of consumers. Jobs in digital marketing were some of the fastest-growing across any sector, according to LinkedIn. The programme aims to empower students to compete within a digital business world, become creative agents of change within digital marketing, evaluate, convince, and lead in the use of digital, whilst being socially aware and responsible marketers in a digital world. We place students at the heart of the learning experience. Focusing on the knowledge and skills employers are looking for. We enhance this through our unique industry partnership with the IAB UK. The programme delivers digital marketing management skills and knowledge with both a local and global market outlook while looking towards the future of digital, exploring a range of digital tools like search, social and others against ever-increasing data. We welcome students from a broad range of education and subject disciplines. The programme is designed to equip you with the knowledge and skills, whether you’re starting a new or in a current role, wanting to work for a brand, or a small business, maybe a start-up, or a family business, the programme is designed to equip you with the knowledge and skills.
Modules
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory E-Marketing and Social Media Management (30 Credits) - Compulsory Digital and Social Media Analytics (15 Credits) - Compulsory Digital Advertising (15 Credits) - Compulsory Consumer Psychology (15 credits) - Optional Innovation-Driven Marketing (15 Credits) - Optional Entrepreneurship in the Digital Sector (15 Credits) - Optional Multichannel Marketing Management (15 Credits) Optional Internship in the Digital Sector (15 Credits) - Optional Research methods & dissertation (60 Credits) Compulsory
Entry requirements
2:2 (hons degree) or equivalent qualification
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6.5 | With at least 6.0 in each component |
TOEFL (iBT) | 87 | With at least 21 in listening & writing, 22 in speaking and 23 in reading |
PTE Academic | 58 | With at least 51 in all components |
Fees and funding
Tuition fees
EU | £12700* | Whole course |
England | £12700* | Whole course |
Northern Ireland | £12700* | Whole course |
Scotland | £12700* | Whole course |
Wales | £12700* | Whole course |
Channel Islands | £12700* | Whole course |
International | £16800* | Whole course |
*This is a provisional fee and subject to change.
Additional fee information
Provider information
Middlesex University
Hendon Campus
The Burroughs
Barnet
NW4 4BT