This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
Strategic Digital Communications Marketing Strategy Consumer Branding Professional Industry Experience Methods, Metrics And Analytics Business Marketing And Innovation Global Marketing Management Dissertation
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent. We accept a variety of in-country and secure English language tests, find out more:https://www.rgu.ac.uk/study/international-students/english-language-requirements
•Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. •Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Fees and funding
No fee information has been provided for this course