Course summary
This Chartered Institute of Marketing (CIM) affiliated programme is based around the application and significance of marketing in the challenging contemporary business and societal environments of the twenty first century; it is designed for both recent business and management graduates who are looking for a fast track into marketing management and for marketing professionals who wish to further their careers through gaining appropriate qualifications.
Modules
Core modules: Markets and Marketing in the Digital Age (30 credits) Managing Brands (30 credits) MA Marketing Dissertation (60 credits) Optional modules (choose two): Social Media, Analytics and Digital Research (30 credits) Contemporary Issues in Marketing (30 credits) Digital Marketing (30 credits) Consumer Research (30 credits)
Assessment method
Assessment is based on a combination of individual written assignments, presentations, portfolio development and time constrained assignments.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
At least a 2.2 honours degree or equivalent.
Fees and funding
Tuition fees
England | £7500 | Year 1 |
Northern Ireland | £7500 | Year 1 |
Scotland | £7500 | Year 1 |
Wales | £7500 | Year 1 |
EU | £16500 | Year 1 |
International | £16500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Sunderland
Edinburgh Building, City Campus
Chester Road
Sunderland
SR1 3SD