Course summary

Our MSc in International Events Management is designed to give you specialist knowledge and the versatile skill set you need to thrive in this dynamic, global industry – from festivals, music and sporting mega events through to meetings, conferences and business events. Industry-informed teaching, learning and assessment will give you a competitive advantage within the postgraduate job market. This master's course has been developed to give you a high level of postgraduate attributes and skills that are relevant to events in a diverse range of settings, including hospitality, leisure, sports and tourism management, so you can navigate and manage complex issues and scenarios. It also places high emphasis on developing your knowledge and understanding of international events management within the context of a dynamic and turbulent global environment, giving you a critical awareness of current issues, new insights and emerging challenges. Why should I choose the International Events Management course?

• INTERNATIONAL RESIDENTIAL TRIP – Take on live event consultancy projects in the UK and overseas* with essential trip costs covered by the University. Past destinations have included Montenegro, Paris, Budapest, Denmark and Austria (*subject to visa requirements)

• PRACTICAL LEARNING – Work on live, current event case studies and develop essential industry skills using digital event management platforms Cvent and OnePlan Events, with additional certification opportunities to enhance your CV

• INDUSTRY-INFORMED TEACHING – Develop specialist knowledge and a versatile skill set with industry-informed teaching delivered by experts, with event industry memberships to the AEME, ABPCO and AEV

• AWARD-WINNING UNIVERSITY – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2024)

• INDUSTRY LINKS – Hear from industry guest speakers and visit major event venues such as the NEC, ICC Birmingham, The Belfry Hotel and Resort, Excel London, Utilita Arena Birmingham, Birmingham’s Frankfurt Christmas Market and Austin Court

• PLACEMENTS – Boost your career prospects and first-hand industry event experience with an optional industry work placement related to your subject area, allowing for sector specialism and the opportunity to align your Postgraduate Research Project to a real-world scenario

• PERSONALISED AND SPECIALISED – You will be given the opportunity to personalise your studies by selecting an optional module from our suite of hospitality and tourism postgraduate programmes