Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies. This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge. On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy. You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career. This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.
Modules: Moving to Masters; Critical Developments in Marketing Theory and Practice; Marketing Planning and Strategy; Marketing Research I: Quantitative Methods; Marketing Research II: Qualitative Methods; Branding and Communications; Dissertation. Optional modules, choose one from: International Marketing; Social Marketing; Behavioural Economics; Digital Marketing; New Product Development.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
The entry requirements listed here are our typical offer for this course. They should be used as a general guide. Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. IELTS 6.5 overall with a minimum of 5.5 in each element.
Fees and funding
No fee information has been provided for this course