Course summary

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies. This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge. On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy. You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career. This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.