Course summary

Overview This is the third year final year entry/top up version of the BA Marketing and Management degree. The course lasts one year and has six compulsory modules, for those students seeking a high quality top-up component to their degree, from a highly ranked UK university. This course will allow students to combine a passion for marketing and an interest in management, where you'll develop a set of leading-edge skills suited to a range of exciting career pathways. This course is aimed at students who aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start their own marketing consultancy. They could also go on to work as a marketing manager in a large or multinational company. Alternatively, graduates could work as a campaign or events manager, graduate trainee manager, marketing executive, or in business development, HR or sales. ‘The Guardian University Guide 2023’ ranks our BA Marketing and Management course in the top 10. About This BA Marketing and Management course is a 12-month final year entry course, and is designed to appeal to potential partners who want to offer a final year entry (3+1) for a UG business degree from a top UK university. On this course, you’ll have the opportunity to explore contemporary issues in marketing and develop skills in sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels and analysing customer insights through market research. As part of this course, you'll also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video. Norwich Business School is a friendly and supportive school, with a lively and international cohort. We are in a region that is safe and welcoming, with a thriving business innovation and enterprise community. All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and international business strategy, and innovation, technology and operations management.