University of Bedfordshire

Degree level: Undergraduate

Media, Marketing and Public Relations with Professional Practice Year

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry. By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions. The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications. Professional Practice Year This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits; you gain practical experience and build your CV. It's also a great opportunity to sample a profession and network with potential future employers. There is no tuition fee for the placement year enabling you to gain an extra year of experience for free. Why choose this course?

  • Develop the skills to become an effective media communicator
  • Learn how marketing and public relations work, and how they shape businesses and corporate communications
  • Benefit from guest lectures and media masterclasses
  • Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion
  • Acquire valuable research and project initiation/management experience while working both independently and in teams

Course details

Modules

Areas of study include:

  • Consumer Behaviour
  • Experiential Marketing
  • Introduction to Digital Marketing and Analytics
  • Introduction to Digital Storytelling
  • Media Theory and Research
  • Principles of Marketing
  • Understanding Media
  • Account and Media Planning
  • Brand Management
  • Corporate Communications
  • Public Relations and Media Interface
  • The Creative Industries
  • Radio
  • The Art and Craft of Journalism
  • Contemporary Practices and Debates in the Media
  • Digital Communications Strategy
  • PR Ethics and CSR
  • Routes to Market
  • Topical Marketing Communications Practice
  • Short Dissertation Special Project / Short Practical Special Project
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.


How to apply

Application codes

Course code:
P388
Institution code:
B22
Campus name:
Luton Campus
Campus code:
D

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.


Unistats information

Operated by the Office for Students
60%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

The fees for 2023 entry have not yet been confirmed. For information on thee 2022 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Media, Marketing and Public Relations with Professional Practice Year at University of Bedfordshire - UCAS