Cardiff Metropolitan University

Brand and Marketing Management Cardiff Metropolitan University Degree level: Undergraduate Awarded by: Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

Back

Course options

Course summary

TEF Silver

Cardiff Metropolitan University has opted into the TEF and received a Silver award.

Find out more about the TEF.

The BA (Hons) Brand and Marketing Management at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career.

The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

This course offers an emphasis on the professional management of brands and the creation of brands in a global marketplace. Creativity is a highly valued attribute in the branding industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. Having a strong brand is invaluable in the modern marketplace as it guides customers understanding of the business. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools.

Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach.

In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.

Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N506
Institution code C20
Campus name Cardiff Met - Llandaff
Campus code 1

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points 112 points to include two C grades at A level or equivalent
A level BBC Other grade combinations totalling 112 points considered with a minimum of two C grades
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM
Access to HE Diploma D: 15 credits
M: 30 credits
P: 0 credits
112 points, other grade combinations accepted
GCSE/National 4/National 5 Five GCSEs at grade C or above/grade 4 or above to include English Language and Maths. For Welsh applicants we will accept either GCSE Mathematics or Mathematics-Numeracy.
Five Scottish National 5 subjects at grade C or above to include English Language and Maths.
International Baccalaureate Diploma Programme 24 points To include 12 points from Higher Level subjects
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H2, H2, H2, H3 Other grade combinations totalling 112 points considered with a minimum of two H2 grades. Minimum grade H4 considered within points
OCR Cambridge Technical Diploma D*D*
OCR Cambridge Technical Extended Diploma DMM
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D*
Scottish Advanced Higher CCD Other grade combinations totalling 112 points considered with a minimum of two D grades
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) C 112 points from at least 2 A levels or equivalent to include grades CC. Skills Challenge Certificate accepted as the third subject

To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – http://www.cardiffmet.ac.uk/undergraduate
If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you

Please click the following link to find out more about qualification requirements for this course

http://www.cardiffmet.ac.uk/undergraduate

English language requirements

Test Grade Additional details
Cambridge English Advanced Level B2 Minimum 169 (no element lower than 162)
IELTS (Academic) 6.0 No element lower than 5.5. Academic IELTS test required.
PTE Academic 52.0 No element lower than 51
TOEFL (iBT) 72.0 TOEFL Internet required.

Fees and funding

Tuition fees

Channel Islands £9,000 Year 1
EU £9,000 Year 1
International £12,000 Year 1
England £9,000 Year 1
Northern Ireland £9,000 Year 1
Scotland £9,000 Year 1
Wales £9,000 Year 1

Additional fee information

For additional costs relating to this programme, please refer to http://www.cardiffmet.ac.uk/additionalcosts

Provider information

Visit our website

Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB


Clearing contact details

Clearing

Course contact details

Visit our course page
Admissions

Open Days