Course summary

Want to top up your marketing degree in Birmingham? Our International Marketing Top-Up course gives you the chance to broaden your knowledge of marketing within the global business environment. This degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. You will learn how to apply your knowledge to real business scenarios, while also being able to develop the personal skills employers demand, allowing you to make an immediate impact upon graduation. What's covered in this course? You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. During this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as International Business, Marketing Strategy and Planning and Sustainable Marketing. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars. As a student on the course, you will also get to participate in The Pitch, a nationwide marketing competition held annually by the Charted Institute of Marketing (CIM), that allows you to apply your academic knowledge and creative skills to real-world marketing problems. This opportunity serves as a critical stepping stone for future marketing professionals by enhancing your employability and practical skills.