Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.
There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.
Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.
You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.
Year 1 Modules: Understanding Football Business; An Introduction to Marketing; Understanding Football Fans & Customers; Integrated Marketing Communications
Year 2 Modules: Digital Marketing; Event Marketing; International Football Business Analysis; Research Methods
Year 3 Modules: Football Brand Strategy; Global Marketing Management; Research Project; Strategic Management
This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
|UCAS Tariff||96 points|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM|
|Access to HE Diploma||M: 30 credits|
Additional entry requirements
Applicants who do not meet the programme's minimum entry requirements will be asked to attend an interview and assessment at a UCFB campus.
English language requirements
|IELTS (Academic)||6.0||A minimum of 5.5 required in each specific band.|
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|
Additional fee information
Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.