Marketing

Aston University, Birmingham has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies. Course description In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go. This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world. The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS. Key course benefits

Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation

Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM)

Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)

Excellent prospects – Aston University was named runner-up in the University of the Year for Graduate Employment Award (Times/Sunday Times Good University Guide)

Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)

Safe in our hands – Marketing at Aston University was ranked 16th overall in the UK (Complete University Guide, 2024)

Course details Modules For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc Assessment method For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N500

Institution code:: A80

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - BBB - BBC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD - DDM

DDD: standard offer // DDM: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B or: if the student is eligible for a Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready) The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three full A2 Levels.

Access to HE Diploma - D: 30 credits M: 15 credits P: 0 credits

International Baccalaureate Diploma Programme - 31 points

GCSE/National 4/National 5

T Level - D

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.

Student Outcomes

Operated by the Office for Students

Employment after 15 months (Most common jobs)

Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
International	£18250	Year 1

Additional fee information

Fees listed are for 2024 entry. For Sandwich courses the placement fee is £1250 for Home/UK students and £2,500 for International students. For Home students: Tuition fees for UK/Home students may change in line with government policy. When undertaking a placement year, a placement year fee applies. For International students: The International students fee is a fixed annual fee for the duration of the Programme, except whilst on placement when a placement year fee applies.