University of Lincoln has opted into the TEF and received a Gold award.
The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries. This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.
Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives. The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.
In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing. In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.
For the most up to date module information, please visit the course page for this programme on our website. Some programmes provide you with the opportunity to focus your study in a particular area through optional modules. Timetabling arrangements may limit the availability of some optional modules to some students. As the options often reflect staff research interests, they may alter over time due to staff availability.
The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples. Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Lincoln (Main Site)|
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
|UCAS Tariff||112 points||From a minimum of 3 A Levels or equivalent qualifications.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||DMM|
|Access to HE Diploma||45 Level 3 credits with a minimum of 112 UCAS Tariff points|
|Scottish Higher||112 UCAS Tariff points to include a minimum of 4 Highers or a combination of Highers and Advanced Highers.|
|GCSE/National 4/National 5||
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/
|International Baccalaureate Diploma Programme||29 points|
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|