University College Birmingham has opted into the TEF and received a Silver award.
Our Marketing Management degree, accredited by the University of Birmingham, will give you the business and marketing theory as well as the practical experience required to succeed in this demanding field.
Who’s the course for?
The BA (Hons) course is ideal if you are seeking a thorough grounding in marketing principles, creativity and innovation, and the ‘business ready’ skills sought by employers. You will be interested in the way business and marketing is changing and appreciate the huge benefits of becoming directly involved with professional practitioners.
Why should I study the course?
Using our extensive industrial contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations to allow you to apply theory to practice. Live projects and case studies are a key feature of the degree, which brings you into contact with professional practitioners and provides opportunities to demonstrate your marketing knowledge and skills in a commercial setting.
Great. Tell me some more
After completing the first year of the Marketing Management course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our dedicated hired@UCB staff who organise presentations and meetings with employers to help you identify the kind of placement you want, either in the UK or overseas.
There are extensive opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition, and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM).
Eligible students can also get £300 a year for study materials via our Kick-Start scheme.
What skills will I gain?
We will equip you with the industry knowledge and skills you need to start your career in marketing, or build on previous marketing experience. The course will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management.
There are lots of opportunities to put marketing theory into practice to ensure you develop your business-ready skills. You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops, ‘real world’ simulations and guest lectures.
You will also earn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries.
What about the future?
Our Marketing Management graduates have secured jobs in event promotions, sales management and marketing research. Many go on to pursue entrepreneurial ambitions and launch their own businesses.
The degree will enable you to pursue careers in:
Advertising and media
Communications and marketing
The health and education sectors
- Public relations
There is also the option of progressing into postgraduate study to further deepen your knowledge and industry skills.
- The External Business Environment
- Introduction to Operations Management
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Communication
- Principles of Finance
- Consumer Insights
- Creative Communications for Business
- Employability in Practice
- Marketing Intelligence
- Advertising Psychology
Plus one option from:
- Voluntary Initiative
- Applied e-Business and e-Marketing
- Creative Communications
- Enterprise Start-up Studies
- Operational Sales Management
- Business Innovation and the Environment
Professional Placement (optional 48-week placement)
- Digital and Social Media Marketing
- International Marketing
- Leadership and Change Management
Choose one option from:
- Research Project
- Marketing Showcase
Plus one option from:
- Brand Management
- Advertising and Media Management
- Enterprise Risk Management
- Social Entrepreneurship
- Contemporary Entrepreneurial Studies
- Contemporary Business Environment
Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 14 contact hours of teaching made up as follows:
- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 7 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. Our Virtual Learning Environment, Canvas, provides 24 hour access to learning and support material.
Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.
An estimated breakdown of the assessment for this course is as follows:
- Coursework - 61%
- Practical assessment - 22%
- Written examinations - 17%
Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
You are viewing a course summary page, please select a course option to see the application codes
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
All non-EU international students can apply directly via our online application forms: https://public.dataharvesting.com/ucb/io/aps/1255/v1/index.php Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their course mapped for entry and the conditions of entry will be stated on UCAS track. Each application is considered individually and careful consideration is given to all information on your application form, particularly your personal statement, reference and the qualifications you have taken or are in the process of taking. In most cases, a decision to make an offer can be based on this information alone, however we may need to make further enquiries, particularly relating to your immigration status or previous studies in the UK.
|UCAS Tariff||96 points||
Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.
If you are unsure if your qualification is accepted call us on 0121 604 1040 or email firstname.lastname@example.org.
|A level||CCC||UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM||This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.|
|Access to HE Diploma||D: 15 credits||
You will need a minimum of 96 UCAS Tariff points.
A minimum of 15 Level 3 credits at Distinction.
|Scottish Higher||You will need a minimum of 96 UCAS Tariff points|
|HNC (BTEC)||P||A relevant HNC or a foundation degree with 120 credits.|
|HND (BTEC)||P||A relevant HND or a foundation degree with 240 credits.|
Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications.
Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: email@example.com
English language requirements
|Cambridge English Advanced||Level B2||BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill|
|IELTS (Academic)||BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component|
|Institution's Own Test||BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component|
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|
Additional fee information
Course contact detailsVisit our course page
UG Domestic Home and EU Admissions
0121 604 1040
0121 232 4447