Awarded by: University of Hull
In a world where image and reputation are crucial to business success, those who can demonstrate sound business management knowledge with an emphasis on marketing are very much in demand.
A specialism in marketing will open many doors for you in your career, as it is an integral activity for most organisations. In a world where image and reputation are crucial to business success, those who can demonstrate sound business management knowledge with an emphasis on marketing are very much in demand.
The course will provide you with the opportunity to develop marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional.
You will gain a solid grounding in business functions. BA (Hons) Business Management with Marketing will equip you a solid grounding in business functions with the communicative, administrative and creative skills needed to make an impact in the marketing industry.
Business Management with Marketing students will be equipped with the skills, knowledge and understanding to pursue a career in a variety of different marketing roles, exploring and examining the digital marketing realm whilst underpinning their skills with theory, to enable them to develop these skills in a practical manner and be able to work effectively in a marketing business environment. Students will study common modules on this pathway and specialised marketing modules.
Personal development and self-management is a common thread throughout the programme in order to allow students to develop in confidence and capability, leaving with a range of transferable skills to a core array of business sectors, such as; private, public sectors and other such business related professions such as accountancy, personnel, consultancy, business start-up, marketing and administration.
Business weaves itself through the fabric of society, however, arguably, business has a unique element and this is due to how every sector, and every industry is a business. The degree captures what is rich about life and provides all students with an underpinning knowledge. Students develop confidence in being able to perform simple tasks such as being able to talk to a bank manager, deal with a customer in a supermarket or motivate themselves to engage with the world of work, whilst refining more sophisticated skills in dealing with more complex problem solving. Students increasingly engage and develop capacities in the ways of thinking and practising of management, including interaction with industry, finance and the graduate labour market, whilst Students on this particular degree are able to grasp holistically the place of business and the role of themselves within the business world.
Bachelor of Arts (with Honours) - BA (Hons)
Nuns Corner Campus
Year one compulsory modules: All 20 credits
Business Research and Study Skills:
Customer Focus and Marketing.
Year two compulsory modules: All 20 credits
Managing the self.
Career Planning and Progression.
Operations and Strategic Management.
Year 3 compulsory modules:
Global Marketing 20 credits
Digital Marketing 20 credits
Business Analysis 20 credits
Optional modules: Choose one from
Global Economics and Politics 20 credits
Sustainability 20 credits
The assessment approach through its design ensures the student’s breadth and depth of knowledge, aid and enhance understanding of the subject of Business and Management. The assessment methods combine traditional and innovative formats and the assessment scheme will incorporate opportunities for formative assessment and feedback to ensure students are able to achieve module outcomes effectively.
At level 4, students will begin to develop the skills of producing reports, delivering presentations and other forms of communication, not only of content relevance but also with professional competency in terms of how they structured for the reader. Methods will include presentations, written essays and reports and exams.
Students will expand upon this at level 5 and 6 graduating with the capability in the field of producing work of a professional and managerial standard, innovative assessment methods allowing students to demonstrate their progress and abilities in these areas and be open to new formats in an ever changing and a learning business environment.
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||Nuns Corner Campus|
The following entry points are available for this course:
The Institute recognises a wide range of entry qualifications as being equivalent to A’ level standard; if students hold a qualification not listed above please contact the Institute's admissions team on +44 (0) 1472 311222 ext 434. International students must evidence they possess a satisfactory command of English language in terms of reading, writing, listening and are expected to have achieved Level B2 on the Common European Framework of Reference for Language (CEFR), as defined by UK Visas and Immigration.
|UCAS Tariff||80 points|
|Access to HE Diploma||P: 45 credits|
Students are also required to hold English and Maths GCSE (or equivalent) grade C/grade 4 or above. In line with the widening participation brief, the Institute encourages applications from students who lack formal academic qualifications. All such applicants will be set an appropriate piece of work and a judgement made taking into account their academic potential and relevant experience.
|Channel Islands||£8,500||Year 1|
|Northern Ireland||£8,500||Year 1|