From the icons on your smartphone to the type on your favourite magazine, visual communications play a powerful part in shaping our choices.
Visual Communication is a broad discipline, encompassing graphic design, image generation, typography and screen-based design. If you’re looking to be a part of the choice-shaping process then this is the course for you. Throughout the course, your industry knowledge will be strengthened through independent research, as well as collaborative and individual participation in ‘live’ and prestigious competition briefs, set by the likes of D&AD and ISTD.
Past are the days when the role of a professional communication designer was limited to the confines of a single discipline or linear career-path. What is required now is a combination of skills and personal qualities, including: the ability to be well-versed in a wide range of technical skills and in processes of thinking-through-making which are supported by rigorous self-criticism and reflection; an informed awareness of context and audience; the ability to work collaboratively as well as independently. Above all, the designer of today/tomorrow should have an idealistic commitment to improve all aspects of sustainable user-centred communication design both locally and globally.
What you will learn
Visual Communication explores the interface and overlap between analogue and digital technologies, and looks at ways in which traditional craft media and processes are used alongside, and combined with, digital developments. The course is interested in these ‘hybrid’ processes of developing ideas and communicating these ideas through visual language to an audience. Visual Communication is a rich fusion of graphic design, illustration and photographic practices and dialogues, whose influences come from a myriad of cultures and experiences; its practitioners are characterised by their innovative multi-disciplinary approach to the development of contemporary communication solutions.
The teaching and learning within BA (Hon) Visual Communication’s working studio environment is fluid and open so that you can make the most of opportunities that arise from both within and beyond the curriculum structure. This manner of teaching is essentially multidisciplinary, and is characteristically based on collaborative studio practice. The course allows you to pursue your particular creative interests and to extend the scope and depth of your enquiry. You will be encouraged to formulate and identify your particular professional and academic interests. Intellectual and academic integrity will be further encouraged, both through written content and ‘thinking through practice’.
Across the three years approximately 55% of your time will be contact hours, including scheduled teaching sessions, but also supervised time in the workshop or studio, and the remainder will be independent study. 100% of assessment for this course is coursework based.
By the end of the course you will be able to...
Apply a broad range of analytical, interrogative processes that inform experimentation, innovation and resolution.
Understand and apply the benefits of live projects, cross-course and collaborative and/or interdisciplinary practice in academic and professional environments.
Apply an ethical approach to sustainable design and visual communication problem-solving.
Demonstrate a sound understanding of the broad critical and cultural contexts of visual communication, and knowledge of the principles and methodologies which underpin them.
Select, evaluate and critically reflect upon a range of research in order to create effective visual communication solutions.
Demonstrate the ability to produce critically informed visual communication solutions targeted at specific audiences.
Bachelor of Arts (with Honours) - BA (Hons)
Main Site - Arts University Bournemouth
17 September 2018
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||Main Site - Arts University Bournemouth|
This means the year in which you would like to start the course.
‘Year 1’ means you will start in the first year.
‘Year 0’ means you will enter onto a foundation year.
You may be able to start some courses in the second or third years, if you meet certain criteria. You will need to discuss this with the university or college directly.
The following entry points are available for this course:
|UCAS Tariff||120 points||This must include at least one Level 3 qualification in a relevant creative subject.|
|A level||B B B||This must include at least one A Level in a relevant creative subject.|
|Pearson BTEC Level 3 National Extended Diploma||DMM||This must be in a relevant creative subject.|
|Access to HE Diploma||Pass Access to HE course - 60 credits, including 45 at Level 3.|
|Scottish Higher||C C C C C||This must include at least one Scottish Higher in a relevant creative subject. We also accept Scottish Advanced Higher's.|
|International Baccalaureate Diploma Programme||30 points||International Baccalaureate English Language B or English Language and Literature A at Higher Level grade 4 or Standard Level grade 5 is acceptable to meet English language requirements.|
|OCR Cambridge Technical Extended Diploma||DMM||This must be in a relevant creative subject.|
We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification.
Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications.
Please click the following link to find out more about qualification requirements for this coursehttps://aub.ac.uk/plan-visit-apply/apply-now/entry-requirements/undergraduate-courses/
We invite as many applicants to attend an interview as possible and will hold the majority of interviews January – March. If you have been selected for interview we will email you and details will be sent via AUB’s application portal, MyApplication. Admissions will send you full details of the date and time of the interview, plus what to bring and how to get to AUB. For most courses, unless specified, you will be required to bring a portfolio of work as part of your interview and you will need to follow the portfolio guidance for the course. AUB is flexible, so if you cannot attend your allocated interview date you can request it is rescheduled.
We invite a small group to each interview slot and you will be taken to the relevant course area. Normally this will begin with a brief talk about the course and then the academic staff will look at your portfolio. This might be a group session where you are all asked to contribute and talk about your work. Or you may be seen on a one-to-one basis to discuss your work. Interviews are your opportunity to demonstrate to us your self-motivation and commitment to your area of study. Be ready to talk about your influences, who inspires you and why (think about your cultural interests such as gallery visits, exhibitions, cinema, theatre or literature). It’s important that you contextualise your work. We also expect you to have an awareness of contemporary practice in your chosen subject area. Interviews are also your opportunity to ask any questions you have about the course.
As a specialist art and design institution, the portfolio forms a big part of our admissions process. Each course has different guidelines for what the course team expects to see in your portfolio and you can find these on our website. It is important to read the portfolio guidelines and select pieces for your portfolio accordingly so you bring with you a good range of work which meets the course team’s expectations.
Portfolios should contain a variety of different work, showcasing your creative ability and capacity to work in different media. Include sketchbooks and idea journals as well as examples of ‘work in progress’ to show the development and journey of a project. We recognise that everyone has different skills, portfolios and experiences, so what we look for is potential through a broad range of work that expresses the scope of your creative experiences and shows evidence of enquiry and experimentation.
If you are outside the UK or can’t attend an interview Admissions will ask you to submit a link to an electronic portfolio and full details of how to submit this will be sent to you by Admissions.
|Cambridge English Advanced||C||Overall score of 180|
|Cambridge English Proficiency||C||Overall score of 200|
|IELTS (Academic)||6.0||6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)|
|PTE Academic||54.0||A minimum of 51 in each component|
AUB can also accept International Baccalaureate English Language B or English Language and Literature A at Higher Level grade 4 or Standard Level grade 5. We may also accept TOEFL iBT scores of 80 or above for entry to degree courses; however we would prefer one of the above qualifications. TOEFL is a test of American English and is not classified as a Secure English Language Test (SELT) for Tier 4 Visa applicants. IELTS, Pearson and TOEFL scores must be less than two years old at the start of the course to be valid.
English language requirements
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|