The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.
Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.
Bachelor of Arts (with Honours) - BA (Hons)
University of Wolverhampton
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||University of Wolverhampton|
The following entry points are available for this course:
|UCAS Tariff||Not accepted|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM|
|Access to HE Diploma||Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).|
|Northern Ireland||£9,250||Year 1|