This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from its rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.
You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.
You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. Opportunities are available to graduates to add value to their skills by studying the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing qualifications or choose to study at Master’s level such as our MSc Marketing or MA in International Business Management.
In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.
Bachelor of Arts (with Honours) - BA (Hons)
University of Wolverhampton
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||University of Wolverhampton|
The following entry points are available for this course:
|UCAS Tariff||Not accepted|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM|
|Access to HE Diploma||Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).|
|Northern Ireland||£9,250||Year 1|