University College Birmingham

Hospitality with Events Management with Professional Placement University College Birmingham Degree level: Undergraduate Awarded by: University of Birmingham

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Course summary

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Course snapshot

Our Hospitality with Events Management degree, accredited by the University of Birmingham, will provide you with the industry know-how to develop a career in hospitality with a specific focus on event hospitality.

Who’s the course for?

The course will appeal to students who are keen to develop key hospitality management skills, coupled with a complementary awareness of events provision and management.

Why should I study the course?

  • You will get a broad overview of the hospitality industry and look in detail at how different venues manage operations and stage events.

  • You will have the opportunity go on a 12-month placement in order to develop your management skills and apply financial, marketing and human resource management theory to the hospitality and events environment first-hand.

  • You will get managerial experience by having the opportunity to plan and run your own hospitality event – overseeing all the elements from marketing and publicity to catering, staffing, finance and operations.

  • It offers plenty of optional modules to allow you to develop a specialism relevant to your chosen career. Including Global Marketing Solutions, Festivals and Event Tourism and Financial Strategy.

Great. Tell me some more

You will get a broad overview of the hospitality industry and look in detail at how different venues manage operations and stage events. You will have the opportunity to undertake a work placement to develop your management skills and apply financial, marketing and human resource management theory to the hospitality and events environment first-hand.

What skills will I gain?

You will get managerial experience by having the opportunity to plan and run your own hospitality event – overseeing all the elements from marketing and publicity to catering, staffing, finance and operations.

The course optional modules allow you to develop a specialism relevant to your chosen career, such as Digital Marketing Management, Festivals and Event Tourism, and International Marketing.

You will choose an area of the industry that interests you as the focus of your research project, which will increase your independent learning skills and your future employability.

What about the future?

Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, including working in the catering, conference and restaurant sectors. Graduates have also gone on to start their own events, catering or hospitality business.

You could pursue a career in:

  • Hotel management

  • Business centre management

  • Conference and exhibition venues

  • Specialist event organisation

  • Accommodation management

Alternatively, you might decide to progress to postgraduate study.

Course details

Modules

Year 1

  • Event Studies
  • The Hospitality and Tourism Customer Experience
  • Hospitality and Tourism Business Principles
  • People and Organisations
  • Events Industry in Context
  • Food, Beverage and Accommodation Applications
  • Event Design

Year 2 and Year 3

Work Placement

  • Operational Finance for Hospitality and Tourism
  • Human Resources for Hospitality Managers
  • Management of Food and Beverage Operations
  • Marketing Communications for Hospitality
  • Research Principles
  • Dynamics of Business Events

Plus one option from:

  • Gastronomy
  • Managing Pub Operations
  • Training and Development Skills for Managers
  • Gambling in the 21st Century
  • Creative Design for Service Organisations
  • Stadium and Arena Management

Year 4

  • Hospitality Operations Management
  • Strategic Hospitality Management
  • Winning Events Contracts

Choose one option from:

  • Research Project
  • Enterprise and Innovation Showcase

Plus one option from:

  • Cross-cultural and Global Management in Hospitality
  • Financial Strategy
  • Global Marketing Solutions
  • Strategic Human Resources Management
  • Personal Effectiveness and Behavioural Skills
  • Hospitality Retail
  • Hospitality Crisis Strategy
  • Festivals and Event Tourism

Assessment method

Teaching

Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have up to 18 teaching contact hours, made up as follows:

  • Large group teaching - 6 hours of lectures
  • Smaller group teaching - 4 hours in specialist UCB facilities, plus a further 3 hours of seminars in small groups discussing topics presented in lectures
  • Tutorials - 2 hours per week, including a mixture of personal, group and academic tutorials
  • Subject advice sessions - 2 hours per week
  • Industrial placement tutorial - 1 hour

Individual study

In addition you are likely to need to commit 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. Our Virtual Learning Environment, Canvas, provides 24 hour access to learning and support material.

Assessment

Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways, so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live hospitality event work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 55%
  • Practical Assessment - 37%
  • Written Examination - 8%

Please note that the information provided above is indicative only and actual timetables and assessment schedules will be issued to students at induction.

*UCB reserves the right to make changes to the programme content.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Hospitality, Institute of

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

You are viewing a course summary page, please select a course option to see the application codes

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 3
  • Year 4

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

International applicants

All non-EU international students can apply directly via our online application forms: https://public.dataharvesting.com/ucb/io/aps/1255/v1/index.php Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their course mapped for entry and the conditions of entry will be stated on UCAS track. Each application is considered individually and careful consideration is given to all information on your application form, particularly your personal statement, reference and the qualifications you have taken or are in the process of taking. In most cases, a decision to make an offer can be based on this information alone, however we may need to make further enquiries, particularly relating to your immigration status or previous studies in the UK.


Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 96 points Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.
If you are unsure if your qualification is accepted call us on 0121 604 1040 or email admissions@ucb.ac.uk.
A level CCC UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMM This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Access to HE Diploma D: 15 credits You will need a minimum of 96 UCAS Tariff points.
A minimum of 15 Level 3 credits at Distinction.
Scottish Higher You will need a minimum of 96 UCAS Tariff points

Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications.


English language requirements

Test Grade Additional details
Cambridge English Advanced Level B2 BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic) BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own Test BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £10,300 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2019/20, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - https://www.ucb.ac.uk/our-courses/undergraduate/fees-funding-and-scholarships/full-time-tuition-fees-and-finance/full-time-tuition-fees.aspx. International: More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx

Provider information

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University College Birmingham
Summer Row
Birmingham
B3 1JB


Course contact details

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UG Domestic Home and EU Admissions

0121 604 1040


International Admissions

0121 232 4447