Hospitality with Events Management with Professional Placement University College Birmingham


Awarded by: University of Birmingham

  • Course snapshot

Our Hospitality with Events Management degree, accredited by the University of Birmingham, will provide you with the industry know-how to develop a career in hospitality with a specific focus on event hospitality.

  • Who’s the course for?

The course will appeal to students who are keen to develop key hospitality management skills, coupled with a complementary awareness of events provision and management.

  • Why should I study the course?

Birmingham hosts a vibrant hospitality and events industry and is home to the NEC, the NIA, the International Convention Centre and Symphony Hall, which host an array of festivals, concerts and conventions. With our network of contacts in the local area, across the UK and overseas, our work placement team will assist you in securing a placement that matches your career aspirations and boosts your skills.

  • Great. Tell me some more

You will get a broad overview of the hospitality industry and look in detail at how different venues manage operations and stage events. You will have the opportunity to undertake a 12-month placement to develop your management skills and apply financial, marketing and human resource management theory to the hospitality and events environment first-hand.

As an undergraduate, you will have access to UCB’s £26 million study centre at McIntyre House in the historic Jewellery Quarter.

  • What skills will I gain?

You will get managerial experience by having the opportunity to plan and run your own hospitality event – overseeing all the elements from marketing and publicity to catering, staffing, finance and operations.

A choice of optional modules will allow you to develop a specialism relevant to your chosen career, such as Digital Marketing Management, Festivals and Event Tourism, and International Marketing.

You will choose an area of the industry that interests you as the focus of your research project, which will increase your independent learning skills and your future employability.

You can also give yourself the employment edge and learn a language for free.

  • What about the future?

Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, including working in the catering, conference and restaurant sectors. Graduates have also gone on to start their own events, catering or hospitality business.

You will enable you to pursue a career in:

  • Hotel management

  • Business centre management

  • Conference and exhibition venues

  • Specialist event organisation

  • Accommodation management

There is also the option of progressing to postgraduate study.

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Study mode


  • Location

    Main Site

  • Start date

    9 September 2019

  • Duration

    4 years

Course details


Year 1: Event Design, Event Studies, Events Industry in Context, Food, Beverage and Accommodation Applications, Hospitality and Tourism Business Principles, People and Organisations, The Hospitality and Tourism Customer Experience.

Year 2/3: Work Placement – BA students start their year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.

Year 3: Dynamics of Business Events, Human Resources for Hospitality Managers, Management of Food and Beverage Operations, Marketing Communications for Hospitality, Operational Finance for Hospitality and Tourism, Research Principles.

One option from: Gastronomy, Managing Pub Operations, Modern Languages (Upper Intermediate), Stadium and Arena Management, Creative Design for Service Organisations, Gambling in the 21st Century or Training and Development Skills for Managers.

Year 4: Hospitality Operations Management, Strategic Tourism and Hospitality Management, Winning Events Contracts, Research Project or Enterprise and Innovation Showcase.

Plus one option from: Financial Strategy, Strategic Human Resources Management, Modern Languages and Cultural Studies, Hospitality Crisis Strategy, Festivals and Events Tourism, Cross-cultural and Global Management in Hospitality, Hospitality Retail, Personal Effectiveness and Behavioural Skills, Global Marketing Solutions.

Assessment method

  • Teaching
    Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have up to 18 teaching contact hours made up as follows:

  • Large group teaching - 6 hours of lectures

  • Smaller group teaching - 4 hours in specialist UCB facilities plus a further 3 hours of seminars in small groups discussing topics presented in lectures in specialist UCB facilities

  • Tutorials: 2 hours being a mixture of personal, group and academic tutorials per week

  • Subject advice sessions - 2 hours per week

  • Industrial placement tutorial - 1 hour

  • Individual study
    In addition you are likely to need to commit 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. UCB Online provides a 24 hour access to learning and support material.

  • Assessment
    Assessment is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live hospitality event work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 55%
  • Practical Assessment - 37%
  • Written Examination - 8%

Please note that the information provided above is indicative only and actual timetables and assessment schedules will be issued to students at induction.

*UCB reserves the right to make changes to the programme content.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January *

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N894
Institution code B35
Campus name Main Site
Campus code -

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

All non-EU international students can apply directly via our online application forms: Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their course mapped for entry and the conditions of entry will be stated on UCAS track. Each application is considered individually and careful consideration is given to all information on your application form, particularly your personal statement, reference and the qualifications you have taken or are in the process of taking. In most cases, a decision to make an offer can be based on this information alone, however we may need to make further enquiries, particularly relating to your immigration status or previous studies in the UK.

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 96 points The entry criteria at UCB can be met using different and multiple Level 3 qualifications.

If you are unsure if your qualification is accepted call us on 0121 604 1040.
A level You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent)

We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent)

We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.
Access to HE Diploma You will need a minimum of 96 UCAS Tariff points

We do not specify specific grades in our Admissions offer for BTEC learners we will look at your total achievement and or predicted grades.
Scottish Higher You will need a minimum of 96 UCAS Tariff points

We do not specify specific grades in our Admissions offer for Scottish Higher learners we will look at your total achievement and or predicted grades.

Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications. For example, our standard offer would be - A minimum of 96 UCAS Tariff points, from a combination of your Level 3 Qualifications.

English language requirements

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £10,300 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2019/20, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -