Birmingham City University

Public Relations and Media with Foundation Year Birmingham City University Degree level: Undergraduate

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Course summary

TEF Silver

Birmingham City University has opted into the TEF and received a Silver award.

Find out more about the TEF.

This four year programme has been specifically designed to allow students who do not initially meet the entry requirements for a three year degree, to undertake additional level 3 study designed to ensure they are successful on their chosen degree programme.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.

Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.

The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.

What's covered in the course?

Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

How you will learn

Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!

We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.

Join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with practitioners across the region.

You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery but of course in PR, it’s not just what you know, it’s who you know. Rest assured our expert team is very well connected, with renowned theorists, the CIPR and a multitude of communication organisations and professionals.

We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.

A real highlight in your diary will be our renowned PR Students’ Conference, a major annual event, respected and supported by industry that showcases student achievements to PR professionals – just look at #MidsPRConf to see the conversations we started at the most recent conference.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code P2PF
Institution code B25
Campus name Parkside Building Campus
Campus code C

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 80 points
A level CDD A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
excluded subjects General Studies and Critical Thinking
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMP
Access to HE Diploma 60 credits overall - 15 credits at level 2 and 45 credits at level 3
Arts, Media and Publishing subjects preferred but other subjects also considered.
Scottish Higher BBB 80 points, minimum BBB from 3 higher level passes
Must include English Language at Standard Grade
AS Not accepted
Extended Project Must be in a topic related to the degree subject being applied for.
Points achieved may be considered if applicant is falling short on A-Level points. Cannot be offered as a standalone qualification.
GCSE/National 4/National 5 GCSE English Language grade 4. Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered refer to tutor
Must have been achieved at the point of application
City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy
Functional Skills/ Essential Skills level 2 - English
Key Skills level 2 - Communication
Must have been achieved at the point of application
International Baccalaureate Diploma Programme Total of 10 points or above from three Higher Level Subjects.
Successful completion of IB Diploma with minimum IB point score of 24 or more
English Group A - Grade 4 or above, or English Group B and Ab Initio - Grade 5
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) 80 points, including minimum of 2 higher level passes
Must include English language at Standard Level
English language at Standard Level must have been achieved at the point of application
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) Not accepted
OCR Cambridge Technical Certificate Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.
OCR Cambridge Technical Diploma DM Can be offered along with either one A-level or one BTEC Subsidiary Diploma Diploma qualification to achieve a minimum of 80 tariff points.
OCR Cambridge Technical Extended Diploma MMP
OCR Cambridge Technical Introductory Diploma Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.
OCR Cambridge Technical Subsidiary Diploma D*D* Can be offered along with either one A-level or one BTEC Subsidiary Diploma Diploma qualification to achieve a minimum of 80 tariff points.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Must be offered along with either two A-levels or two BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points. Cannot be offered as a standalone qualification.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) MM Can be offered along with either one A-level or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points.
Scottish Advanced Higher DDD Must include English Language at Standard Grade
Maximum of three Advanced Highers can be considered together.
Scottish HND Not accepted


Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

Birmingham City University
University House
15 Bartholomew Row
Birmingham
B5 5JU


Course contact details

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Course Enquiries Team